Friday, June 24, 2011

June 23, 2011: Ideal Concrete Cozy

Somebody lost a cozy. How do you lose a cozy? And why would you throw a cozy out of the window?  Isn't it a little heavy to blow out?  There wasn't a beer can in it, or near it, so it wasn't an angry spouse saying "throw that damn beer out, you can't drink and drive!"  And, the image of Charley is charming, in a 1950's kind of way--back when men tipped their caps to a lady.  I had no idea that there was "quality concrete," as I assumed that it was much the same.  I do understand prompt delivery.  "Ideal Concrete," nice brand.  After all, who would want concrete that wasn't "ideal."  And, if some big jawed fellow (implying strong) is going to deliver it, it is nice if he is polite, like Charley here.  It looks like this cozy is trying to appeal to women, but do lots of women buy concrete?  Maybe so...Or, maybe the hope is that the wives and girlfriends of the guys given the cozies will associate the politeness of Charley with their significant other?  And why do concrete companies give out cozies, and who do they give them to?  Can you see some guy at Ideal giving a cozy out after selling some concrete?  As in "Hey, thanks for buying eight tons of concrete from us, here is your cozy?"  Or maybe the company gives out the cozies to their employees, and an employee got fed up and threw it out the window of the truck?  Or maybe it was the owner of the company who threw it out, thinking that "I can't believe that some damn salesman sold me these cozies!"  Anyway, the closest place there is an Ideal plant is Knoxville. I think that the next time I drive by, I'll stop and ask if someone lost their cozy.  Maybe they will give me one? I could actually use a new cozy!

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